Joo Hong Medical Hall was founded in Singapore in 1938
The company business model in the early days started off with importing Traditional Chinese Medicines (TCM) and selling them in Singapore with the belief of healing with medicine at affordable cost.
In 1957, Joo Hong Medical Hall became a distributor for TCM and health products, representing and distributing for several renowned brands of Chinese Patent Medicine from China, including Lanzhou Foci, a stated-owned listed enterprise, Tianjin Central Pharmaceutical and had also developed own Feng brand products.
In 1975, the company grew and expanded to Malaysia, thus founded Yue Fong (M) Sdn. Bhd. to reach a bigger market.